Modelling the predictors of consumers’ willingness to pay premium price for sustainable products

Shampy Kamboj is based at the Department of Management Studies, National Institute of Technology Hamirpur, Hamirpur, India. She works as an Assistant Professor in the Department of Management Studies at the National Institute of Technology (NIT) Hamirpur, Himachal Pradesh (H.P), India. She earned her PhD from the Indian Institute of Technology (IIT) Roorkee, Uttarakhand (U.K), India. Prior to joining NIT Hamirpur, she has worked as an Assistant Professor and Programme Leader in the Amity School of Business at Amity University, Noida campus (Delhi-NCR). Her research interests are in the area of Information Systems (IS) and Marketing Management including Social Media Marketing, Sustainability, Customer Co-Creation, Service Innovation, Customer Engagement, M-commerce research. Her work on these topics has been published in a range of leading academic peer-reviewed Journals. Dr Kamboj has to her credit research papers and chapters in ABDC, SSCI, ESCI and Scopus indexed journals/edited books. She has received 5th and 6th ADMAA (Amity Directorate of Management and Allied Areas) “Best Researcher Award” in the 18th International Business Conference INBUSH ERA World Summit 2017–2018 at Amity University, Noida (Delhi-NCR). Besides, being on the reviewer panel of reputed journals of Science direct (Elsevier), Emerald, Springer, Taylor and Francis, IGI Global, Inderscience and Wiley, she has reviewed research papers submitted in several International Conferences in the USA, UK, Italy, Spain and many more.

Manita Matharu is based at the Amity School of Business, Amity University, Noida, India. She is a doctoral fellow in the Amity School of Business, Amity University, Noida Campus (Delhi-NCR). Her research interests are in the area of Marketing including Consumers Behaviour, Sustainable Purchase Behaviour and Consumer lifestyles. She has attended many faculty development programmes, international and national conferences and workshops of premium institutes. She has several publications in reputed international journals. She is serving as the reviewer panel of leading journals of Emerald, Sage, IGI Global and Inderscience.