Measuring Performance Of Sino‐Japanese Joint Ventures In China: The Relationship Among Methods, Parties, Approaches, And Impact Of National Culture Available to Purchase

This study aims to explore the performance measurement of Sino‐Japanese joint ventures (JVs) by linking the relationship among subjective and objective methods, measure approaches, perspectives of parent firms and IJV general managers, and the impact of national culture. Using a sample of 76 Sino‐Japanese JVs, the findings are as follows: (1) foreign parents and JV general managers evaluate JV performance using four approaches (i.e., economic, strategic, behavioral, and learningV; (2) There are significant correlations among the four approaches; (3)Learning approach is found significantly different between the Japanese parent firms and JV general managers; (4) National culture has influence on JV performance.