2011 Awards for Excellence
Article Type: Editorial From: Journal of Asia Business Studies, Volume 6, Issue 1
The following article was selected for this year's Outstanding Paper Award for Journal of Asia Business Studies
"Japanese materialism: a comparison between the new breed and second baby-boomer age-cohorts"
Kumiko OsajimaAvanade Japan K.K.Brenda SternquistMichigan State UniversitySonia ManjeshwarMichigan State University
Japanese materialistic behavior and consumption trends are examined by comparing age-cohort differences between the Japanese "new breed'' and"second baby-boomer age-cohorts''. Price perception, brand loyalty, and shopping-information sources of the two age-cohorts are also assessed. Results suggest that the Japanese new breed is more materialistic, sensitive to prestige, brand loyal, and likely to use media as their shopping information source as compared to second baby-boomer. On the other hand, second baby-boomers are less materialistic, value conscious, less brand loyal, and more likely to rely on word-of-mouth communication as their information sources as compared to the Japanese new breeds.Keywords Baby-boomer generation, Consumer behaviour, Japanwww.emeraldinsight.com/10.1108/15587891011043421
This article originally appeared in Volume 4 Number 2, 2010, pp. 57-72,Journal of Asia Business Studies
"Foreign exchange rates and FDI behavior of multinational enterprises: comparative analysis before and after the 1997 Korean financial crisis''
Byung S. Min
This article originally appeared in Volume 4 Number 2, 2010, Journal of Asia Business Studies
"Chinese CEOs' leadership styles and firm performance''
Dongil JungFrancis ChanGongmeng ChenChee Chow
This article originally appeared in Volume 4 Number 2, 2010, Journal of Asia Business Studies
