... relationship Export marketing Agency theory ASEAN Trust Export According to Zhang et al. (2003) , exporters normally expand into overseas market via independent distributors and agents. In a rigid global competitive environment, marketing incentives such as price and product quality...

... Enterprise Survey during the most recent year available for each ASEAN country, together with both firm- and country-level controls from various data sources. Specifically, the final sample for analysis includes 3,602 firms from Cambodia (100), Indonesia (1157), Laos (99), Malaysia (445), the Philippines...

...Nuruzzaman Arsyad; Peter Hwang Purpose – The purpose of this study is to investigate the type of resources that firms draw on to expand internationally within the Association of Southeast Asian Nations (ASEAN) context. The authors seek to understand the impact of technological, political...