Keywords: Advertisements
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Journal Articles
Journal of Asia Business Studies (2013) 7 (2): 140–152.
Published: 26 April 2013
...Purva Kansal Purpose Advertisements are the first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and to differentiate a reader from a prospective customer. Marketers achieve...

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