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Keywords: Advertising attitude
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2017) 11 (4): 413–433.
Published: 12 December 2017
... rise to a research question that whether there is a positive or negative impact of repetition of ad on the attitude of consumers. Advertising attitude Advertising tactics Behavioural component Cognitive component © Emerald Publishing Limited 2017 Emerald Publishing Limited...
