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Keywords: Advertising effectiveness
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (2): 140–152.
Published: 26 April 2013
... media Advertising effectiveness Pharmaceutical products What is one of the most important factors determining ultimate success or failure of the business? It is building trust among the customers and other stakeholders. However, accomplishing this goal is not easy. Trust and credibility...
