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Keywords: Advertising tactics
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2017) 11 (4): 413–433.
Published: 12 December 2017
... in the advertisement. Findings The results indicate that repeated exposure, comparison of products and sexual appeals has a significant impact on the mind of consumers which determines the influence of advertising tactics. Further, the results evaluated that information, pricing element, image of company...
