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Keywords: Attitude
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Journal Articles
Journal Articles
Journal of Asia Business Studies (2021) 15 (5): 732–747.
Published: 09 September 2021
... a lower beta value for attitude and higher beta value for subjective norm in comparison to the female subgroup. For perceived behavioral control, no significant difference in beta value across gender could be established. Practical implications A better understanding of generation Z behavioral...
Journal Articles
Journal of Asia Business Studies (2020) 14 (5): 599–620.
Published: 17 April 2020
...) as the underlying basis, it attempts to explain the effect of attitude, subjective norms and the perceived behaviour control (PBC) on buying intention towards organic food among respondents in Delhi-National capital region, India. Additionally, it attempts to discriminate functional and constructive attitudes...
Journal Articles

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