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Keywords: Authenticity
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 951–970.
Published: 21 December 2022
... and their conflict of searching for authentic experience with new sensations. Design/methodology/approach In a mixed-method procedure, evidence describing the wine tourists’ perceptions and motivations is assessed using a quantitative survey and fitting a structural equation model using the PLS algorithm...
