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Keywords: B2B marketing channels
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Journal Articles
Using rational influence tactics to build long-term relationship and acquire knowledge in B2B marketing channels: evidence from Vietnam
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 231–249.
Published: 10 January 2025
...Hai-Ninh Do; Thac Dang-Van Purpose Relationship between firms in a B2B marketing channel is often complex in nature. In emerging markets, there is a dramatic shift from traditional state-owned channels to a more market-oriented channel. Acquiring knowledge and expertise from channel firms...
