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Keywords: B2C e‐commerce
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Journal Articles
Factors influencing consumers' online shopping in China
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (3): 214–230.
Published: 02 August 2013
..., as well as enhance an e‐tailer's market targeting and segmentation effectiveness. E‐marketers should incorporate features that can enhance online shopping efficiency. Originality/value Given the tremendous growth of B2C e‐commerce in China, there is a critical need for understanding what drives...
