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Keywords: Baby‐boomer generation
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Journal Articles
Japanese Materialism: A Comparison Between the New Breed and Second Baby‐boomer Age‐cohorts
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2010) 4 (2): 57–72.
Published: 21 May 2010
... conscious, less brand loyal, and more likely to rely on word‐of‐mouth communication as their information sources as compared to the Japanese new breeds. © Emerald Group Publishing Limited 2010 Japan Consumer behaviour Baby‐boomer generation Japanese Materialism: A Comparison Between the New...
