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Keywords: Behavioural intention
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2022) 16 (1): 101–120.
Published: 30 June 2021
...Chawannuch Wungrotjanarut; Olimpia C. Racela Purpose This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants of air traveller behavioural intentions towards low-cost airlines...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (3): 281–306.
Published: 24 January 2020
...@gmail.com 16 03 2019 05 06 2019 17 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only UTAUT Purchase online intention Male Female Indonesia PLS Comparative analysis Behavioural intention Process innovation Over...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2019) 13 (2): 173–195.
Published: 21 March 2019
... Manrai can be contacted at: rishiman7@gmail.com 26 07 2017 15 03 2018 23 07 2018 22 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only UTAUT Mobile financial services Behavioural intention Indian unbanked customers...
