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Keywords: Blockchain-based trust
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Journal Articles
Blockchain technology and consumers’ organic food consumption: a moderated mediation model of blockchain-based trust and perceived blockchain-related information transparency
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 54–78.
Published: 23 October 2024
... transparency, considering the moderating role of blockchain-based trust. Design/methodology/approach A purposive sample of 5,326 Vietnamese consumers was surveyed using the PROCESS macro to test the proposed hypotheses. Findings The findings indicate that blockchain-enabled traceability significantly...
