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Keywords: Brand identification
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Journal Articles
Are you a loyal diner? Enhancing post-consumption behaviors in full-service settings through personalization, friendliness and motivation
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 103–128.
Published: 25 November 2024
... relations. The purpose of this paper is to investigate the effects of personalization on brand identification and repurchase intention by providing a contingent view of several crucial factors. Design/methodology/approach Online surveys were distributed to restaurant customers who received personalized...
