...Ching-Fang Lee; Hue Thi Lai Purpose The purpose of this study is to analyze the effects and relationships of corporate social responsibility transparency ( CSRT ) and product innovation (ProI) elements on brand image ( BI ) and purchase intention (PurI) in fast fashion brand communication...

... market has been taken as the hub of the study because of the presence of maximum cross-border companies in India. The study is built on existing literature on influence of COO, brand image (BI), awareness about brands, CI and product image on consumer’s evaluation of mobile phones. Seven theoretical...

... provides important recommendations for Chinese companies who plan to enter the European, and more particularly, the Irish market. Keywords: Country of origin, Brand image, Consumer behaviour, China, Ireland INTRODUCTION Consumers are being presented with an increasing choice of products from many different...