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Keywords: Brand trust
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Journal Articles
Journal of Asia Business Studies (2026) 20 (3): 565–586.
Published: 02 January 2026
... of this scholarship examines the extent to which organisational commitments to CSR influence consumer perceptions and shape attitudinal orientations towards the brand. This study advances this discourse by analysing the effects of distinct CSR dimensions on brand trust ( BT ) and brand attitude within...
Journal Articles

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