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Keywords: Coercive power
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Journal Articles
Business relationship framework in Indonesia: relationship marketing vs transaction cost
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2016) 10 (1): 61–77.
Published: 04 January 2016
.... In the retail company, the relationship of supplier and retailer based on trust, commitment and satisfaction. Those three construct are the foundation of relationship marketing. Companies in those two industries tend to use non-coercive power to influence their business partners. Originality/value...
