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Keywords: Complexity theory
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (5): 1366–1387.
Published: 30 April 2024
... a different perspective to know how companies have sustained growth in markets. The purpose of this paper is to understand how profit-oriented customer-centric companies (small, medium and large) have responded and adapted to COVID-19 crisis, using the complexity theory. Design/methodology/approach...
