...Nada Mallah Boustani Purpose The purpose of this paper is to discuss the application of artificial intelligence (AI) in banking sector, its impact on banks employees and consumer behavior alike when buying financial services and the importance of (AI) for delivering social services in a western...

...Sheetal Jain; Mohammed Naved Khan; Sita Mishra Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study is to examine the purchasing behavior...

... – This study shows that in the Iranian market and consumption context, product emotion and brand emotion are correlated and directly and indirectly elicit emotions in consumer’s behavior. Also this study helps to understands how Iranian consumers perceive brands and products emotionally and how they evaluate...

... Limited 2008 Advertising clutter Polychronic time use Advertising strategies Nomadic behvior Consumer behavior STRATEGIC RELATIONSHIP BETWEEN ADVERTISING CLUTTER AND POLYCHRONIC TIME USE: A STUDY OF INDIAN YOUTH Purva Kansal Panjab University Divya Aggarwal HCL Technologies ABSTRACT...