Keywords: Consumer conformity
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Journal Articles
Journal of Asia Business Studies (2018) 12 (4): 455–468.
Published: 10 December 2018
...Utkal Khandelwal; Seemant Kumar Yadav; Vikas Tripathi; Vivek Agrawal Purpose With the tremendous increase in the number of netizens, online consumer behavior has become an important issue nowadays. One of the important issues of online consumer behavior is e-consumer conformity. This paper aims...

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