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Keywords: Consumer personality
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Journal Articles
The relationship between consumer personality traits and celebrity personality traits
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (5): 1259–1284.
Published: 16 June 2023
... of attitude towards the celebrity on purchase intention. Design/methodology/approach Data were gathered from 400 respondents in the North of England to explore the connections between five consumer personality dimensions (agreeableness, extroversion, openness, conscientiousness and neuroticism) and nine...
