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Keywords: Contemporary marketing practices
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Journal Articles
Profiling contemporary marketing practices in Bangladesh
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2011) 5 (2): 161–171.
Published: 26 July 2011
...Ahmed Shahriar Ferdous; Shahid Hossain Purpose The purpose of this paper is to explore how different types of firms relate to their markets in terms of contemporary marketing practices (CMP) in an emerging country, Bangladesh. Additionally, the paper also examines the various marketing performance...
