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1-3 of 3
Keywords: Content analysis
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Journal Articles
Transforming Asian higher education through digital marketing: insights from Vietnamese universities’ Facebook strategies
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies 1–32.
Published: 10 February 2026
... affect student engagement metrics. The study provides empirical evidence for effective social media practices in the context of Vietnamese higher education. Design/methodology/approach The research uses a mixed-method approach, combining qualitative content analysis and quantitative analysis...
Journal Articles
Impact of corporate sustainability reporting on firm performance: an empirical examination in Asia
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (4): 571–593.
Published: 10 December 2018
... countries of Asia with respect to the impact of such reporting on firm performance. Design/methodology/approach The study is based on 36 listed nonfinancial companies from Japan, 28 from India, 26 from South Korea and 21 from Indonesia respectively, from 2009 to 2014. Content analysis (binary −0 and 1...
Journal Articles
Information vs attractiveness cues in advertisements: OTC drugs in India and USA
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (2): 140–152.
Published: 26 April 2013
... of customers and policy makers concerning the balance between the two cues and resulting ethical issues. This paper aims to carry out a content analysis of advertisements in magazines in order to study this tradeoff between information and attractiveness cues in advertisements. Design/methodology/approach...
