Keywords: Corporate social responsibility (CSR)
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Journal of Asia Business Studies (2026) 20 (1): 136–156.
Published: 26 November 2025
... marketing (CRM) as a strategy to stand out. This method, where companies endorse social causes while pursuing their business objectives, has become essential to contemporary corporate social responsibility (CSR). Organizations use CRM to improve brand image, cultivate customer loyalty, strengthen...
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