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Keywords: Corporate social responsibility (CSR)
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Journal Articles
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Journal of Asia Business Studies (2026) 20 (1): 136–156.
Published: 26 November 2025
... (Lafferty et al., 2016). Cause related marketing (CRM) Corporate social responsibility (CSR) Generation Z (GenZ) Structural equation modelling Attitude toward the cause Brand credibility No funding was received. As competition in the market grows fiercer, businesses...
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