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Keywords: Counterfactual thinking
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (1): 99–116.
Published: 02 January 2018
... Limited Licensed re-use rights only Indonesia Environmental issues Loss aversion Counterfactual thinking Focusing illusion Intention to switch Regardless of background such as income level, consumers want to live happily. Happiness is an ultimate life goal that every consumer...
