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Keywords: Cultural heritage
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Journal Articles
Antecedents and consequences of physical environment design in international retail stores
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (3): 637–665.
Published: 29 February 2024
... The empirical results show that PED has a positive effect on consumers’ EWB. Among the antecedents, visual identity does not have any significant effect on PED and EWB. In contrast, communication had a significant effect on PED but did not have any effect on EWB, and further, cultural heritage had a positive...
