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Keywords: Customer affection
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Journal Articles
Does service recovery matter? Relationships among perceived recovery justice, recovery satisfaction and customer affection and repurchase intentions: the moderating role of gender
Available to PurchaseMuhammad Asghar Ali, Ding Hooi Ting, Ahmad Shahrul Nizam Isha, Muhammad Ahmad-Ur-Rehman, Shoukat Ali
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (2): 308–326.
Published: 15 April 2022
...; secondly, to investigate the mediating impact of customer affection and recovery satisfaction (on the relationship between PRJ and repurchase intentions and satisfaction and repurchase intentions, respectively); and thirdly, to examine the moderating effect of gender on the relationships between PRJ...
