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Keywords: Customer intentions
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (1): 97–114.
Published: 05 November 2025
... findings regarding the effect of Fintech attractiveness on customer intention to recommend the transaction media to nonusers. Even though Singh et al. (2020) and Kim et al. (2016) found that the Fintech attractiveness is the antecedent of the intention, others do not support. Lack...
