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Keywords: Customer service
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Journal Articles
Optimizing airline services: leveraging data-driven strategies for enhanced customer satisfaction and engagement
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (2): 487–510.
Published: 03 April 2025
..., the study recommends personalizing services, streamlining processes through technology and implementing targeted customer service interventions. Originality/value This research develops a set of data-driven strategies that provide airlines with a clear roadmap to enhance service delivery, focusing...
