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Keywords: Digital economy
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (1): 97–114.
Published: 05 November 2025
...). Digital economy Fintech Customer intentions Customer empowerment This study will contribute to address the inconclusive results regarding the effect of Fintech attractiveness and flexibility respectively on millennial and Z generation intention to recommend the transaction media among...
