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Keywords: E-tailers
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2017) 11 (4): 387–412.
Published: 12 December 2017
...Oly Mishra; Prasad Ayatham Purpose The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With the increased popularity of Facebook, consumers and e-tailers are using...
