Keywords: Emerging markets
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Journal of Asia Business Studies (2023) 17 (4): 804–823.
Published: 21 October 2022
...Maria Fregidou-Malama; Ehsanul Huda Chowdhury; Akmal S. Hyder Purpose This study aims to increase understanding of factors influencing the international marketing (IM) strategy of products from emerging markets (EMs) to international markets. Design/methodology/approach This study conducted...
Journal Articles
Journal Articles
Journal of Asia Business Studies (2023) 17 (1): 100–107.
Published: 31 January 2022
...Aidan Connolly; Damien McLoughlin; Federica Pazzaglia; Karan Sonpar; Mary Shelman Purpose This viewpoint reflection draws upon the authors’ ongoing experience and research in the agribusiness sector and aims to propose a framework for succeeding in emerging markets and offer some insights that run...
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Journal Articles
Journal of Asia Business Studies (2020) 14 (4): 481–503.
Published: 06 January 2020
... 06 2019 28 10 2019 10 11 2019 24 11 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Emerging markets Environmental performance Asian markets Social equity Governance in Asia Detrimental environmental activities...
Journal Articles
Journal Articles
Journal Articles
Journal of Asia Business Studies (2017) 11 (2): 167–187.
Published: 02 May 2017
.... Overall results suggest that emerging market equity funds show better performance than that of developed markets. Practical implications Investors are better off if they invest in equity funds instead of index funds, as results illustrate that equity funds outperformed the market. Further...
Journal Articles
Journal of Asia Business Studies (2017) 11 (1): 41–59.
Published: 03 January 2017
... for measurement of consumers’ PTFB and provides dimensions constituting the construct for consumers of emerging markets such as India. The current research also indicates that there exists a significant variation in PTFB and MAT for different demographic segments of consumers. Garima Gupta can be contacted...
Journal Articles
Journal of Asia Business Studies (2016) 10 (3): 318–334.
Published: 01 August 2016
... of the Asian 1997/1998 financial crisis, thus, provide an interesting platform for further investigations on capital structure theories, and this study acknowledges that. The capital structure theories were developed without bearing in mind the emerging market; thus, this study is highly motivated...
Journal Articles
Journal of Asia Business Studies (2016) 10 (2): 105–124.
Published: 03 May 2016
..., the exact process of adaptation of a business model is not fully understood. The purpose of this paper is to outline the process through which an emerging market firm adapts a developed market business model for creating business opportunities in the local market. Design/methodology/approach This paper...
Journal Articles
Journal of Asia Business Studies (2016) 10 (2): 125–147.
Published: 03 May 2016
... environment (Cappelli et al., 2011). Emerging markets Human resource management These articles suggest that understanding “best” practices are becoming a valuable benchmark for HRM practitioners. The concept of identifying best practices has become a common practice in most nations...
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