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Keywords: Employee incivility
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Journal Articles
Moderating role of perceived justice between employee incivility and consequences of brand hate
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 204–230.
Published: 06 January 2025
... on affective events theory, this study aims to examine employee incivility (rude and poor behavior) and its consequences on brand hate. Furthermore, the authors also introduced perceived justice as a moderator to buffer the impact of brand hate. Design/methodology/approach A scenario-based survey was used...
