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Keywords: Entry strategy
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Journal Articles
The effects of own- and other-prior entry modes in the internationalization of Japanese multinational companies in the electronic sector
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 8 (1): 18–28.
Published: 20 December 2013
... ventures. In this way, this paper seeks to investigate whether or not a relationship exists between the first entry strategy decision of a particular firm and the prior foreign market entries made by other firms. Moreover, considering that foreign market entry is not a one-time decision, this study...
