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Keywords: Environmental self-identity
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (5): 671–689.
Published: 24 April 2020
...Ruzanna Shahrin; Farzana Quoquab; Jihad Mohammad; Rossilah Jamil Purpose This study aims to examine the direct effect of compensatory health beliefs (CHBs), environmental self-identity and perceived environmental responsibility (PER) towards consumers' pro-environmental behaviour (PEB). Moreover...
