...Ashok Ashta; Peter Stokes Purpose “Omotenashi” has become a buzzword denoting the Japanese ethic for excellence in customer care. However, while there is an emerging body of research on the spirit of the provider side, nevertheless, the customer care experiences from the beneficiary perspective...

...Qaisar Iqbal; Noor Hazlina Ahmad Purpose Many scholars of business ethics have emphasised for new research theories and methods that make a substantial contribution to improving business ethical practices and standards globally. This study aims to explore the impact of workplace spirituality...