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Keywords: Functional value
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (3): 593–608.
Published: 28 February 2024
...Jia Wells; Caroline S.L. Tan Purpose This study aims to examine the relationships between functional value (quality and price), social value (extrinsic and intrinsic), emotional value and attitude toward a brand, as well as the direct relationship between attitude toward a brand and the purchase...
