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Keywords: Gen Z
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (3): 814–828.
Published: 24 March 2026
... influencer Gen Z Sustainability Influencer marketing has experienced rapid global expansion, with the industry tripling in size since 2019 and reaching a market value of approximately US$21.1bn by 2023, with China represents about 75% of the global market value of influencer advertising revenue...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (4): 930–945.
Published: 30 April 2024
... in the cosmetics industry. Ioannis Rizomyliotis can be contacted at: rizomy@uniwa.gr 17 04 2023 30 01 2024 21 03 2024 21 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Purchase intention Gen Z TikTok Cosmetics Short...
