Keywords: General theory of marketing ethics
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Journal Articles
Journal of Asia Business Studies (2024) 18 (6): 1647–1667.
Published: 20 September 2024
... even though almost all theories of EDM propose the link between an individual’s value and belief systems and ethical intention through ethical judgment (Hunt and Vitell, 2006 ; Schwartz, 2016). To address this shortcoming, the present study, building on the general theory of marketing ethics (Hunt...

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