Keywords: Generation Z
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal of Asia Business Studies (2021) 15 (5): 732–747.
Published: 09 September 2021
...Deepti Verma; Vaibhav Tripathi; Ajai Pratap Singh Purpose This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences...

or Create an Account

Close subscription notice
Close access options