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Keywords: Goodwill
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2021) 15 (4): 666–685.
Published: 04 June 2021
..., is called goodwill trust (GT) (Das and Teng, 2001). GT is formally defined as “the expectation that some others in our social relationship have moral obligations and responsibility to demonstrate a special concern for others’ interests above their own” (Das and Teng, 2001 , p. 256...
