...-congruity theory, the present study examines the mediation effects of luxury brand self-congruity ( LBSC ) and universalism on the relationship between Brand Prominence and Purchase Intention. Further, the study explores the moderating effect of Green Trust. Design/methodology/approach For this end...

...Dwi Suhartanto; Ani Kartikasari; Raditha Hapsari; Bambang Setio Budianto; Mukhamad Najib; Yackob Astor Purpose This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also evaluates...