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Keywords: Homogenization
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 951–970.
Published: 21 December 2022
...Swati Singh; Ralf Wagner Purpose Wine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and globalization of touristic experiences, the tourists' rising environmental concerns...
