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Keywords: Hospital brand attachment
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Journal Articles
How to develop emotional attachment amongst patients towards hospitals? A qualitative investigation in the context of emerging Indian market
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2016) 10 (3): 213–229.
Published: 01 August 2016
...Abhigyan Sarkar; Juhi Gahlot Sarkar; K.S. Venu Gopal Rao Purpose The purpose of this qualitative study is to explore the antecedents and consequences of hospital brand attachment and associated intervening factors amongst patients and attendants in the context of the emerging Indian market where...
