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Keywords: Indian consumers
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (5): 599–620.
Published: 17 April 2020
... behaviour Attitude Perceived behavior control Subjective norms Indian consumers Consumers’ demand for safe and environmentally friendly products is increasing throughout the world. Organizations are responding by becoming more sustainable to remain relevant and competitive (Rao, 2007 ; Chariri...
