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Keywords: Innovation culture
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Journal Articles
Emanating the key factors of innovation performance: leveraging on the innovation culture among SMEs in Malaysia
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2019) 13 (4): 559–587.
Published: 07 October 2019
... enterprises (SMEs) had received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture to generate innovation performance. As such, the purpose of this study is to examine the ambidextrous orientation and innovation strategy on innovation culture, and how innovation culture could...
