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Keywords: Intention to switch
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Journal Articles
Journal of Asia Business Studies (2018) 12 (1): 99–116.
Published: 02 January 2018
...Burhanudin Burhanudin; David Ferguson Purpose This study aims to explore the factors that make Indonesian consumers differ in their intentions to switch to products that are more eco-friendly than their current products. Design/methodology/approach Consumers’ experiences with their current...

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