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Keywords: International retail stores
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (3): 637–665.
Published: 29 February 2024
..., essence and attributes from atmospherics (Trumbo, 1997 ; Sabrina, 2014 ; Arrigo, 2018). The main objective of this study is to understand the impacts of PED on consumers’ EWB in international retail stores. Although, artificial intelligence (AI) is helping retail industry in managing and maintaining...
